Tony Douglas
Vision, Purpose & Brand

 

About Tony:

Sales training & education specialist, mentor & coach, author, and previous associate professor. Led the Marketing, Sales & Entrepreneurship Department at Edinburgh Napier University for 5 years. He has embedded sales teaching and learning at Masters and Bachelor levels in the Business School curriculum over the last 10 years.

Tony presently leads two B2B Sales Apprenticeship Programmes at two UK Universities in England for Consalia. He is a co-founder of the Sales Lab at NOVA SBE Executive Education, Lisbon. He is presently delivering a Business & Marketing Module entitled Vision, Purpose & Brand for the University of Northumbria, on a Small Business Leadership Programme (SBLP) focusing upon SMEs.

As founder of ReadySteadySell, for 20 years Tony has extensive experience and has much success in supporting, coaching and mentoring sales leaders and SME founders and their companies in business improvement, growth strategies, and marketing positioning in the UK and internationally.

Tony’s experience creating, organising and delivering commercial and academic professional selling and sales management masterclasses, seminars and workshops in the UK and internationally, have earned him roles in supporting various Institutions including Association of Profession Sales and the European Sales Competition Association. He has given evidence to two All Party Parliamentary Groups at the UK Parliament looking to promote, and embed sales and selling knowledge, skills and behaviours in Small Medium Enterprises.

He was a founder and director of the Strategic Selling Centre at Edinburgh Napier which was ranked among the world’s Top Sales Programmes by the Sales Education Foundation. He has co-authored an Oxford University Press text entitled ‘Achieving a Strategic Sales Focus’.

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Seminar Stream 3
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Tony Douglas
Vision, Purpose & Brand